Phase 1: Discovery

Our objective is to create a website that looks and functions beautifully, fulfills your business goals, meets your users’ needs and embodies your brand. To do that, we’ve got to learn as much as we can about you. The more engaged and open your team is, the stronger your new website will be.

Discovery Lead

Erin Ortiz

Stoke Web Content

12 years of experience in online marketing, 15+ years in copywriting

What is Discovery?

Discovery is a guided process that helps you evaluate and define your website needs and provides us with the framework we need to begin crafting your vision.

We start by gathering information about your business through interactions with your team and through our own independent research. This information includes a products/services overview, business goals, customer demographics, brand details, site analytics, competitive analysis, and more. Next, we’ll review the data to get a thorough understanding of who you are and what you want to accomplish with your new site. Using your goals as a guide, we’ll create documentation outlining each unique page, as well as the site menus, header, and footer. You’ll then review the documentation and provide revisions until the Discovery files are approved.

What to Expect:
  • Questionnaire helping you determine your needs and goals
  • Discussion to learn about your business and customers
  • Review of your Google Analytics and audit of current site
  • Presentation of documents detailing new site architecture
  • Revision rounds requiring your timely approval
  • Final document approval and prep for the Design Phase

Phase 2: Design

Building upon the research, direction, and decisions made in discovery, we work with you to create a design that looks great, achieves your specific goals, optimized to work across all devices, and converts visitors into customers.

Design Lead

Duane Smith

Duane Smith Design

12 years of experience in website visual design, 20 years in graphic design

What is Design?

Visual design blends typography, color, space, texture, and imagery to create a website’s look and feel. Because it’s the first thing they see, visual design gives visitors their first impression of your site and often, your company. It’s also essential for communicating your brand and effectively marketing your products and services.

Web users access content in a variety of ways. Therefore, it’s crucial to have a website that adapts to provide a great experience for every visitor, whether they’re on a desktop, tablet, or phone. Responsive design improves site effectiveness and increases customer satisfaction. Every site we design is responsive.

What to Expect:
  • Discussion about your brand and design goals
  • Presentation of design mock-ups for your review
  • Revision rounds requiring your timely approval
  • Final design approvals and prep for Development

Phase 3: Development

We turn your approved designs into a fully functional website with all the functionality described in our discovery document. Using modern tools and expertly crafted code, we build a blazingly fast and SEO friendly frontend, paired with an easy to edit backend.

Development Lead

Bill Erickson

Erickson Web Consulting

12 years of experience in WordPress development and design

What is Development?

Every website we build is a custom, tailor-made, high performance WordPress theme built to your specific requirements. We use industry leading plugins when it makes sense (ex: WPForms for contact form), and craft custom plugins for features that are uniquely yours (ex: events calendar, API integrations…).

As a team, one of our core competencies is usability, both for users on the frontend and your team managing content on the backend. No matter how feature-rich and complex the website appears, a non-technical editor can easily maintain it. Our flexible, module based pages will let you expand your website in the future without needing a developer to build compelling landing pages.

By working with an experienced developer, you can rest easy knowing your website’s code is secure, optimized, and built according to industry standards.

What to Expect:
  • Fully functional website for you to test and edit.
  • All pages from the design phase are built out and ready for review.
  • Detailed editing notes that walk you through how to edit every feature on the pages.
  • Version controlled development environment, and developer documentation for training internal technical staff.