Hi, I’m Bill Erickson.

I’ve been a WordPress developer for 15 years. I live and breathe WordPress.

My custom-built websites are fast loading, accessible, and easy to manage. My design partners will help you improve conversion rates and user engagement.

How I develop WordPress websites

Custom built to your specific needs

Your business needs more than a generic theme with minor customization. Off the rack themes are bloated with features you don’t need.

Minimal plugins

Plugins are easy to install but hard to remove. Websites with dozens of plugins can become a house of cards – you don’t know what will happen if you deactivate one. I use industry standard plugins when they make sense (like a contact form), and build your unique functionality from scratch.

As easy to edit as a Word document

The purpose of a CMS is to let you manage content yourself, without the need of a developer. I focus on crafting the backend editing experience to be as easy to use as the frontend.

Faster than your competitors

A 0.1 second improvement of mobile site speed can increase conversion rates by 8-10%. I can deliver speed and efficiency no off-the-shelf theme can match.

Accessible to all users

15% of visitors experience some level of disability, and accessibility lawsuits are increasing. I build websites that meet the Web Content Accessibility Guidelines (WCAG) 2.1 standards.

Built to last

The web changes fast, but you don’t need a new website every few years. I can build you a solid foundation that will adapt to your future needs.

How we solve your problems

A successful web project requires deep collaboration between design and development. My two design partners and I have worked together on over 100 projects over the past five years.

The problems we solve are at the intersection of design and code.

An exceptionally fast website requires a performance-focused design. An intuitive editing experience requires a design built with a clear understanding of the WordPress content editor.



We sit down and figure out exactly what you need for your site. This involves a questionnaire, design audit, and technical review of your current site. At the end of this phase, we create a plan for your new website based on your specific needs.



We design the key pages of your site based on our plan from discovery. We create a style guide and begin design exploration of key pages. We’ll continue iterating until we have mockups that meet the plan requirements.



We turn the mockups into reality. We copy your existing site, remove all unnecessary plugins, and build a fully custom theme. We integrate performance and accessibility audits throughout the development process.