In our proposal and discovery documents, we’ll describe the different pages we’ll be designing and building, and what type of page they are. Here’s a quick summary of the terminology we’re using.
Standard Page
This is a generic page in WordPress. If you go to Pages > Add New, this is what that page will look like. It typically has a single content editor and no custom features. If your website contains a blog, the single blog post will most likely use the “Standard Page” design with a few additions (post date, social sharing, categories, comments…).
At a minimum, your project will include a mockup of a Standard Inner Page (usually as a Style Guide). Most projects will also include a mockup of a Single Blog Post and 2-4 inner pages using the Standard Page (ex: About, Contact…).
Archive Page
The archive page is the default styling for a collection of content. Examples include the Blog homepage, category archive, upcoming events, search results… any time we are displaying a dynamically generated list of content summaries. The content of this page is not editable by you, but we’ll often have editable areas around the content area (ex: the page header text and image).
At a minimum, your project will include a mockup of search results (example). If your website includes a blog, events calendar, or other content types that are displayed in an archive format, we’ll include mockups of those as well. Most projects will include a mockup of the Blog homepage and a category archive.
Unique Page
This is a custom page template designed to be used on one specific page of your site, like a Pricing page. In addition to the main content editor, they typically include additional content entry areas so that you can manage all the content on the page without affecting the complex layout of that content.
These templates aren’t included in every project, but most projects have 2-4 unique pages.
Modules Page
This is a custom page template designed to be used on many pages of your website, like landing pages for your keystone content. Instead of a single content editor, you are able to add as many “modules” as you like. We’ll design and build many module types, and the content for you to enter will depend upon the module. For more information, see What is a Modular Template.
This template isn’t included on every project, but most projects do have it. We’ll typically build the homepage in a modular style (see my homepage as an example), and that template will be available for you to use elsewhere.