Dog Food Advisor

Dog Food Advisor provides honest and comprehensive reviews of popular dog foods, helping dog owners keep their pets healthy.

I designed and developed the original website in 2009. It was time for a modern design refresh, improved navigation (especially on mobile), deep technical site audit and refactoring of a decade’s worth of code.

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Bill Erickson was able to create an intuitive, “don’t make me think” navigation that now reliably funnels the bulk of our home page traffic directly to our most valuable content pages.

His natural ability to listen to a complex problem and quickly solve it using customized WordPress code is the primary reason I’ve come to rely on Bill’s extraordinary expertise for over 10 years.

Mike Sagman
Dog Food Advisor