Great post. This should be required reading for all graduates, not just marketing majors.

I think an important but overlooked topic in college is managing your personal brand. In this digital age, we’re all building our own brands through facebook, flickr, twitter, and personal blogs.

In our junior or senior year, we’re all told to clean up our online personas to make sure you’re hire-able. For some this means deleting drunken photos, but for many they simply remove all digital references to themselves by deleting their facebook profile.

In our increasingly digital economy, a lack of an online persona is comparable to a drunken photo – a reason for not hiring someone. In a time when <a href=”http://englishcut.com/”>English tailors</a> have a blog, if you don’t show your digital competence by maintaining your personal brand online you’re much less valuable to a business than someone who does.

This doesn’t just apply to the tech and marketing sector. Many businesses are using their new hires to help them understand social media – if you have net natives inhouse, why hire a social media consultant?

Next time you’re up at A&M, you should give a talk on this subject.